Climate Change Is Not An Inside Joke

Most of us (even those of us studying sustainability on a daily basis) feel equally as overwhelmed by the climate crisis as we do by the scope of theories of change and various sustainability initiatives being implemented (or not) in governments and industries. It’s just too much to take in at once. 

This is why climate messaging has already failed. The vibe is outrage rather than information. It’s a far-away enemy rather than tangible, practical solutions. The topic is scary, emotional, and sometimes seemingly insurmountable. That’s why scary and emotional messaging isn’t going to work.